Thursday, 17 November 2016

How Mobile App Can Improve Your Business?

Mobile users prefer using apps to visit media instead of going to a website, highlighting the importance of mobile apps.With growing number of mobile users and businesses offering their own apps, there is no reason why you should not have your own app.

Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.

How can mobile apps help your business

1- Better Branding

Mobile apps can help increase brand awareness and also make people more loyal. It's simple, when your company's name or logo is on the user's mobile screen, they will find it difficult to forget or neglect it.

Plus, mobile apps come with different features, such as push notifications. You can remind users of a special offer to attract their attention. Or you can get more personal with notifications like 'you haven't had your favorite chicken burger in three weeks, open the app to order now'. However, such personal branding will work only if you have the right details or understanding with your customer.

2- More Customer Engagement

Apps are an easy way to engage your customer. They can help you do everything from taking suggestions and feedback to having full conversations. People spend close to 30 hour per month on mobile apps. They help take several decisions including 'what to see', 'what to wear' and even 'what to eat' based on app.. This gives businesses a great opportunity to engage customers and get the desired outcome.

Since users are already using their mobile, the engagement rate is higher on apps. All they have to do is open the app and you get the desired result within a few seconds. An easy way to increase engagement is by allowing social media sharing, which will enable users to share your content on social media platforms, bringing you more eyeballs.

3 Get More Customers

The right mobile app can help you get more business. But for this to happen you will have to market the app as well. According to reports, only 40% apps are searched through search engines or mobile app platforms, and more than half the apps are reached through official platforms. So when you get an app, you must promote it on your other platforms, including your social media pages and official website.

AppOnLease is a Mobile Application for Food Ordering. In short it is a Food Ordering System designed by Loginworks Softwares Pvt. Ltd.


Post a Comment