Monday, 10 April 2017

What is the Benefits of Business App?

Apps are popular with business owners and their customers. With today's market going mobile, Apps help you keep pace. Affordable Apps from Mobile App Loader offer your business and your customers valuable benefits.

Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too.

There are more mobile devices in the world than the total number of computers and television units combined, meaning your business needs a mobile presence to stay connected with its customers.

What are the benefits of having a mobile app?

Customers don?t have to play the waiting game

Mobile apps provide a much faster alternative than mobile web browsing. Web browsing requires a user to launch a web browser, enter a URL and wait for the site to load (providing there is adequate reception), whereas it only takes a second to launch a mobile app because the majority of the information is stored in the application itself making it possible to function offline.

Apps are a constant reminder of your business

Mobile apps reinforce your brand by increasing your visibility. An app gives a business more presence on a phone than a browser bookmark does because it is always visible on the phone?s screen. This helps build loyalty with customers because your business is in front of them at all times.

Apps increase customer engagement

Customers are calling out for mobile apps because they quickly connect them to businesses they most commonly want or need.  Businesses are using apps to improve their processes and increase the level of accessibility their customers have to them. The point of a mobile app is to seamlessly connect and interact with customers, making it a valuable tool for the modern business.

Apps reduce costs

Apps reduce costs of SMS messages and paper newsletters. They simplify communications by securely, instantly and directly messaging customers. Apps reduce staff workload by information requests and phone calls.

Monday, 3 April 2017

Restaurants and Consumers Benefit from a Food Ordering App

Food ordering apps have changed the food delivery and pickup game for the better. With more and more retailers and restaurants adopting for these kinds of apps, consumers are placing fewer delivery and pickup orders over the phone and instead are opting to use a mobile app. Why? Because these mobile ordering apps offer a number of key benefits that more traditional methods of ordering over the phone or waiting in line cannot match.

Consumer Benefits of a Mobile Ordering App

Consumers are certainly downloading food ordering apps at lightning speed. When Chick-fil-A released its first app, it reached No. 1 in the app store during its first three days. These apps are popular for several reasons:
  • There’s no more waiting in line or getting put on hold.
  • Ordering ahead provides convenience during a busy day and allows you to pick up food on the go.
  • You get the whole menu right at your fingertips, including items you may not have known existed.
  • Loyalty reward points are easy to track directly through the app and lead to big savings if you order frequently.

Restaurant Benefits of a Mobile Ordering App

While these apps may be created for the customer, they achieve a number of important objectives that can greatly help out the restaurant or retail store as well.

  • They can handle more orders; Chipotle claims it manages six more orders an hour when placed through a mobile app, as no one has to stop what they are doing to physically take the customer’s order and engage in small talk.
  • Customer’s spend more through an ordering app than in person because they have more time to make a decision, the whole menu is in front of them and they typically want to score more reward points.
  • Ordering accuracy improves — it is easy to misunderstand a complex order when someone is calling or even talking to you in person, but that doesn’t happen with a mobile app order because it is printed just how the customer placed it.
  • Integrated loyalty programs ensure customers keep returning.

With more and more people turning towards mobile ordering app instead of picking up the phone to dial their favorite stores and restaurants, it is becoming more and more critical for these businesses to have a functioning and innovative app that caters to the current and future trends and needs of their customers. Knowing how to design and utilize such a mobile app will allow you to stand out among the competition and help achieve current and future business objectives.

Monday, 27 March 2017

Does Your Restaurant have Mobile App?

Do you have a drawer devoted to restaurant menus somewhere in your house? When it’s time to order dinner for your friends and family, do you find yourself rifling through the mess, looking for something specific, only to find that the number doesn’t work, the line is busy, or your menu is outdated? Do you hate having to call in orders?

You aren’t alone, and restaurants know this. They are only one of the many industries that are joining the app revolution, offering online and mobile apps to appeal to their patrons.

Recent studies show that restaurants who do not have mobile optimized websites or apps with mobile ordering available are actually losing out on money.

It is time to equip your business with an app, or you could actually lose revenue.

Get an App to Make Ordering Easy for your Customers.

Offering a mobile app for restaurant is just good business. Statistics show that customers order more often from businesses that offer apps, and when they do order, they order more. Having a menu at their fingertips makes it easier for them to browse items and order more food. They can also customize orders, request extra, and all of it is easier than having to place a phone call and talk over the din of a loud restaurant.

When you have a restaurant app, you can easily update your menu, post about specials, offer two for one deals or other promotions, loyalty incentives and rewards programs, and more. Your customers will never have to worry about ordering an item that is out of stock or no longer on the menu, because the app will always be updated. They can also see pictures of the food they are ordering, so they know exactly what they are getting. This will cut down on customer complaints.

There are many other great perks to offering a restaurant app.

Customers can also make reservations through the app, which will save precious phone time for you and them. It also eliminates the possibility of errors or over bookings.

You can also promote your restaurant through the app or website. Use geo-fencing to offer deals to customers who are in your area, or to advertise seasonal specials or new menu items. Allow customers to enter their birthday or anniversary date to receive a free drink or dessert. The possibilities are endless.

You can even link to Yelp reviews, so customers can read about your establishment before they ever walk in the door.

Restaurants are jumping on the trend.

The food service industry is already participating in mobile apps and online mobile sites. As of right now, 20% of restaurants are allowing customers to submit orders via mobile phones, with a handful of those using apps, while 70% of restaurant owners think that it is an up-and-coming innovation that they may take advantage of in the future.

Studies show that restaurants who have mobile apps simply have more frequent business, which means they make more money. You’ll also save precious time by not having to field so many phone calls during business hours. Many businesses are even hiring extra staff to deal solely with online and app orders. The numbers speak for themselves.

Grow your restaurant with a mobile app today – contact AppOnLease to get started.

Monday, 20 March 2017

How Can Mobile Apps Help Your Restaurant Business?

Is your restaurant business slumping day by day and you are wondering about the reasons behind it? And If you are seriously in search for an answer, possibly we can start with a question- "Does your restaurant business have a mobile app?"

What Options Restaurant Mobile Applications Give to Customers?

If you wonder, how mobile apps for restaurant business can help your customers and you, there is a long list of benefits of a restaurant mobile app to your users. Take a quick look-

  • View menu items and special deals
  • Placing orders for home delivery or takeaway
  • Help your consumers locate your restaurant
  • Making reservations
  • Obtaining coupons
  • Loyalty and reward programs
  • Scanning QR codes to take users to your site without typing a letter.
  • Posting to your social media pages
  • Providing feedback

Reasons a Restaurant Mobile App Helps Your Business Grow

The benefits of a restaurant mobile app for business mentioned above are not for your consumers alone. They help your business grow as well. Besides, the ones mentioned above there are many other ways a mobile app for restaurant business will help your business grow. Here are few reasons why-

  • Consumers tend to spend more while using restaurant mobile apps
  • Mobile orders foster return business.
  • A mobile app helps your restaurant build a brand identity
  • Helps you communicate and reach out to your consumers
  • It's a more cost efficient and quicker than traditional marketing mediums

Tuesday, 14 March 2017

The Benefits of Mobile Apps for Restaurants

Awesome things happen in the mobile world nowadays. If you take a look, you will notice that almost any business considers having a mobile app now in order to boost sales, increase brand awareness and show loyalty to customers. The restaurant industry is not an exception.

In this article, we will identify and analyze the benefits of mobile app development for restaurants. Hope that this example will help you determine how such a solution could be useful for your specific business.

The market share of restaurant mobile app development demonstrates one of the highest growth rates in comparison to other spheres. For example, in 2015 it reached $160 million. This result is twice higher than the revenues of 2014.

As almost any business nowadays, the restaurant industry continues to be influenced by customer-facing mobile technologies.

We can observe two main trends on the market of restaurant software:

Customer-Facing Technology: Restaurants begin to integrate tablets (iOS, Android) and consumer technology into the dining experience to meet client demands for faster checkouts, easier payment options and entertainment, such as gaming.

Tablet Hardware: In addition to the above point, there is an increase in solutions for line busting in quick service restaurant environments. Servers use apps for tablets and other mobile devices to take orders in restaurant locations.

But why do people use restaurant apps? What is so special about them from the user perspective?

During the survey, 46,1% of the respondents stated that they used restaurant mobile apps to check for hours of operation. The statistics looks great if to take into consideration the time it was collected. Imagine how the market has grown since then and what changes and opportunities it has brought.

Sounds good, right? Isn’t it high time for you to start your digital business? If you would like to know how to build a mobile app for restaurant, there are 5 tips to consider. Let’s get down to them.

Monday, 20 February 2017

Use Mobile Marketing to Put Your Business in Your Customers' Pockets

The newest and best way to reach your target audience is mobile marketing. To learn how to market your business on mobile devices, which will reach more people than ever, read the tips and advice presented here.

Don’t just send messages to your customers out of the blue. If you contact your customers, make sure you are contacting them with a purpose. You do not want to fail because you send random messages. Customers want information, not funny texts that they would normally get from a lose friend.

Make your point but keep it short when it comes to mobile content. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Short and sweet is what you are going for. This is a fast-paced world, and time is money!

Enlist the help of your friends and family to help with your mobile marketing campaign. To get an opinion that is not biased, you could hire a tester.

Be aware of how the competition is using social media to market their products. Do what it takes to differentiate yourself from the competition.

Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.

You will see a good rise in profits with mobile marketing. Increasing numbers of people are going mobile and using devices like smartphones to access social networks and buy apps. These are both great new areas that you can expand your marketing strategies into. It is a must that you deliver your marketing efforts to the customer.

As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Try out a variety of mobile devices so you can gauge how your site and communications look to different customers.

Mobile Apps are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? When your business offers a specialized app, your mobile marketing efforts will really take off. Your application could offer a number of features.

Dedicated short code is the best choice. You will pay more, but your brand will be protected. This can provide you with legal coverage as well.

Finding ways to add feedback when people receive your marketing ads is great for finding out how they like what you’re doing, possibly making them a customer too. Customer input is valuable to any business. Even if the feedback is negative and customers tell you what is wrong with your advertisements or product, you learn where you can improve.

Monday, 13 February 2017

Why Restaurants Should need a Mobile App?

If you think that mobile apps are solely for big name brands like Walmart, Amazon, Flipkart and Food Panda, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

1. Be Visible to Customers at All Times

Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)

4. Build Brand and Recognition

A mobile app for restaurant can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

5. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?