Monday, 27 March 2017

Does Your Restaurant have Mobile App?

Do you have a drawer devoted to restaurant menus somewhere in your house? When it’s time to order dinner for your friends and family, do you find yourself rifling through the mess, looking for something specific, only to find that the number doesn’t work, the line is busy, or your menu is outdated? Do you hate having to call in orders?

You aren’t alone, and restaurants know this. They are only one of the many industries that are joining the app revolution, offering online and mobile apps to appeal to their patrons.

Recent studies show that restaurants who do not have mobile optimized websites or apps with mobile ordering available are actually losing out on money.

It is time to equip your business with an app, or you could actually lose revenue.

Get an App to Make Ordering Easy for your Customers.

Offering a mobile app for restaurant is just good business. Statistics show that customers order more often from businesses that offer apps, and when they do order, they order more. Having a menu at their fingertips makes it easier for them to browse items and order more food. They can also customize orders, request extra, and all of it is easier than having to place a phone call and talk over the din of a loud restaurant.

When you have a restaurant app, you can easily update your menu, post about specials, offer two for one deals or other promotions, loyalty incentives and rewards programs, and more. Your customers will never have to worry about ordering an item that is out of stock or no longer on the menu, because the app will always be updated. They can also see pictures of the food they are ordering, so they know exactly what they are getting. This will cut down on customer complaints.

There are many other great perks to offering a restaurant app.

Customers can also make reservations through the app, which will save precious phone time for you and them. It also eliminates the possibility of errors or over bookings.

You can also promote your restaurant through the app or website. Use geo-fencing to offer deals to customers who are in your area, or to advertise seasonal specials or new menu items. Allow customers to enter their birthday or anniversary date to receive a free drink or dessert. The possibilities are endless.

You can even link to Yelp reviews, so customers can read about your establishment before they ever walk in the door.

Restaurants are jumping on the trend.

The food service industry is already participating in mobile apps and online mobile sites. As of right now, 20% of restaurants are allowing customers to submit orders via mobile phones, with a handful of those using apps, while 70% of restaurant owners think that it is an up-and-coming innovation that they may take advantage of in the future.

Studies show that restaurants who have mobile apps simply have more frequent business, which means they make more money. You’ll also save precious time by not having to field so many phone calls during business hours. Many businesses are even hiring extra staff to deal solely with online and app orders. The numbers speak for themselves.

Grow your restaurant with a mobile app today – contact AppOnLease to get started.

Monday, 20 March 2017

How Can Mobile Apps Help Your Restaurant Business?

Is your restaurant business slumping day by day and you are wondering about the reasons behind it? And If you are seriously in search for an answer, possibly we can start with a question- "Does your restaurant business have a mobile app?"

What Options Restaurant Mobile Applications Give to Customers?

If you wonder, how mobile apps for restaurant business can help your customers and you, there is a long list of benefits of a restaurant mobile app to your users. Take a quick look-

  • View menu items and special deals
  • Placing orders for home delivery or takeaway
  • Help your consumers locate your restaurant
  • Making reservations
  • Obtaining coupons
  • Loyalty and reward programs
  • Scanning QR codes to take users to your site without typing a letter.
  • Posting to your social media pages
  • Providing feedback

Reasons a Restaurant Mobile App Helps Your Business Grow

The benefits of a restaurant mobile app for business mentioned above are not for your consumers alone. They help your business grow as well. Besides, the ones mentioned above there are many other ways a mobile app for restaurant business will help your business grow. Here are few reasons why-

  • Consumers tend to spend more while using restaurant mobile apps
  • Mobile orders foster return business.
  • A mobile app helps your restaurant build a brand identity
  • Helps you communicate and reach out to your consumers
  • It's a more cost efficient and quicker than traditional marketing mediums

Tuesday, 14 March 2017

The Benefits of Mobile Apps for Restaurants

Awesome things happen in the mobile world nowadays. If you take a look, you will notice that almost any business considers having a mobile app now in order to boost sales, increase brand awareness and show loyalty to customers. The restaurant industry is not an exception.

In this article, we will identify and analyze the benefits of mobile app development for restaurants. Hope that this example will help you determine how such a solution could be useful for your specific business.

The market share of restaurant mobile app development demonstrates one of the highest growth rates in comparison to other spheres. For example, in 2015 it reached $160 million. This result is twice higher than the revenues of 2014.

As almost any business nowadays, the restaurant industry continues to be influenced by customer-facing mobile technologies.

We can observe two main trends on the market of restaurant software:

Customer-Facing Technology: Restaurants begin to integrate tablets (iOS, Android) and consumer technology into the dining experience to meet client demands for faster checkouts, easier payment options and entertainment, such as gaming.

Tablet Hardware: In addition to the above point, there is an increase in solutions for line busting in quick service restaurant environments. Servers use apps for tablets and other mobile devices to take orders in restaurant locations.

But why do people use restaurant apps? What is so special about them from the user perspective?

During the survey, 46,1% of the respondents stated that they used restaurant mobile apps to check for hours of operation. The statistics looks great if to take into consideration the time it was collected. Imagine how the market has grown since then and what changes and opportunities it has brought.

Sounds good, right? Isn’t it high time for you to start your digital business? If you would like to know how to build a mobile app for restaurant, there are 5 tips to consider. Let’s get down to them.