Sunday, 29 January 2017

How to make my restaurant app increase my sales?

As you know with AppOnLease apps you can easily make the app of your restaurant, without programming and at a low cost. But, how do you get revenues from it?

A mobile app is a great tool to boost customer loyalty and to improve some business processes. In this article we are going to give you the recipe to extract the maximum of your restaurant app.

Push Notifications

Push notifications on mobile like messages. The are useful to communicate with your customers in an effective way. Let's see an example. Suppose that it is tuesday night. This day is the one with lowest number of customers within the week. You bought a lot of seafood for the sunday, but there is some spare and you will have to throught it out if you do not sell it today. Now, imagine that you were able to send a message to all your customers saying: " Tonight seafood platter at 50% discount.". You can achieve this with push notifications.

Notice that with this offer you are killing two birds with one stone. First, because you attract customers the night with lowest activity in your business. Second, because you sell some goods you would need to get rid off.

Try different days, offers and measure the results to check which one performs better. But careful, push notifications have a drawback. If you become a spammer and your messages are no longer interesting, push notifications may end up in uninstalling your app. Use them wisely and with moderation.

Digital Menu

Include the menu of your restaurant and your app will be a modern digital menu.

Imagine that your customers see on the table an informative note that says: "Download our mobile app and take a look to our menu.". With this you get:

  • More downloads of your app. The more customers have your app, the more effective will be your push notification campaigns.
  • Save time to your waiters.The waiter won't have to bring the menu to the customer and then collect it back. He will just need to take the order.
  • Reduce waiting times for your customers.

Although it may take some time to educate your customers this usage of your restaurant app may lead to a better service. Think that if banks are educating us to go to the ATM and not to the cashier restaurants can also do this.

As mentioned earlier, get downloads is important for us. In this article we explain you how to get more downloads and how to promote your mobile app

Any Time Order

Obviously, with your app, you'll have one-click-to-call, but appart from that customer can order form within your app. It does not matter the time of the day, if your are not at the restaurant at that moment, or if nobody can answer the phone, the user just needs to fill the form and wait for your confirmation. And you only need to check the email from time to time.

Less Intermediaries

From a time now, some restaurant aggregators and home delivery became popular. Because of their high traffic, these services are interseting for the acquisition, that is, to get new customers and they may lead to generate new customers.

However, these websites dilute our brand. A guest diner who comes from these sites is not really our customer, but a customer of that web. With our app we can offer our customer a service in which we will save these intermediaries commision and strengthen our brand.


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